TABLE OF CONTENTS
INTRODUCTION
The Sheer Magnitude of Endowments
Eight Major Trends for Endowment Building
THE FOUR PHASE OF ENDOWMENT BUILDING
PHASE ONE: BEFORE YOU BREAK GROUND
Overview: What You Will Find in Phase One
Preliminary Steps to Take
Your "Endowment Vocabulary"
The Case for Endowment
Building the Case with Vision
Endowment 101 Test
The Four Pillars of Endowment
Four Strategic Elements for a Successful Endowment
Getting Help
Do We Need an Endowment Consultant?
What Endowment Building Pace Will You Take?
Two Blueprints to Consider
Addendum to Phase One
PHASE TWO: ENDOWMENT INFRASTRUCTURE
Overview: What You Will Find in Phase Two
Endowment Infrastructure Steps to Take
The Endowment Team
The Endowment Task Force
Qualities of Task Force Members
Specific Roles and Responsibilities
Endowment Management
Assets to Manage
Three Levels of Endowment
Endowment Management Vantage Points
Forms of Endowment Management
Internal Policies
Developing an Endowment Investment Policy
Endowment Spending Policy
Preliminary Steps to Take
Sample Investment Policy Statement
Additional Internal Policies to Consider
Delegating Authority
Flexible Endowment Policy
What Constitutes Endowment Principal
Endowment Gift Documentation
Endowment Minimums and Other Restrictions
Planned Giving and Endowment Policies
External Policies
Uniform Policies to Consider
Uniform Management of Institutional Funds Act
Uniform Prudent Investors Act
Uniform Prudent Management of Institutional Funds Act
Sample Board Resolutions
PHASE THREE: BUILDING UP THE ENDOWMENT
Overview: What You Will Find in Phase Three
How to Market Your Endowment Program
Developing a Strategic Donor Communication Plan
The Marketing “Scale of Effectiveness”
Who Makes Endowment Gifts?
Profile of an Endowment Donor
Do You Have Donors With Endowment Potential?
Seven Reasons Why Donors Give to Endowment
Cultivating Endowment Donors
Sample Warm-Up Letters
Four Types of Donor Visits
Ten Tips for Making the Appointment
Ten Tips to Review before You Visit a Donor
Making the Ask and Closing the Gift
Ten Steps for Cultivating and Soliciting a Major Endowment Gift
Types of Endowment Gifts Donors Make
What Donors Look For
What Professional Advisors Request for Their Clients
PHASE FOUR: FINISHING TOUCHES
Overview: What You Will Find in Phase Four
Sealing the Agreement
Four Sample Endowment Agreements
Unrestricted Endowment Agreement
Restricted Endowment Agreement
Named Endowment Agreement - Unrestricted
Named Endowment Agreement - Restricted
Acknowledging and Recognizing Your Endowment Donors
The “Power Acknowledgment”
Recognition: Four Types of Donors
Developing an Endowment Recognition Society
Managing Your Recognition Society
Recognition Policies
Getting More Endowment Gifts
Three Blueprints for Maximizing Your Endowment
Checklist for a Successful Endowment Campaign
The Focused Endowment Campaign
Conclusion: The Way Forward
Where Do We Go From Here?
Appendix: CD Materials/Sample Documents and Resources