Endowment 101:
TABLE OF CONTENTS
THE FOUR PHASES OF ENDOWMENT BUILDING
PHASE ONE: BEFORE YOU BREAK GROUND
The Case for Endowment
The Four Pillars of Endowment
PHASE TWO: ENDOWMENT INFRASTRUCTURE
The Endowment Team
Endowment Management
Internal and External Policies
• Endowment Investment Policy Sample
• Sample Board Resolutions
PHASE THREE: BUILDING UP THE ENDOWMENT
How to Market Your Endowment Program
Who Makes Endowment Gifts?
• Profile of an Endowment Donor
• Do You Have Donors With Endowment Potential?
Cultivating Endowment Donors
Making the Ask and Closing the Gift
PHASE FOUR: FINISHING TOUCHES
Sample Endowment Agreements
Acknowledging and Recognizing Your Endowment Donors
Getting More Endowment Gifts
• Blueprints for Maximizing Your Endowment
• Staging a Successful Endowment Campaign
CD with Sample Endowment Agreements/Board Resolutions to Customize
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